2016 Centric Annual Report: more profit following change of course
Profits were up thanks in part to the strategy recalibration in 2015 that saw the organisation increase its focus on specific customer groups in the supply chain, public sector and financial industry. In these three markets, Centric invests specifically in innovation and new products for optimum facilitation of customers through smart technological solutions and services. Aside from that, Centric has stepped up investment in its IT outsourcing proposition and the expertise of professionals.
In 2016, sales totalled 451.6 million euros, compared to 462.7 million in 2015. This drop in sales was caused by the effect of dwindling oil prices on the Norwegian economy. Centric’s Scandinavian operations mainly involve providing staffing services, and the economic downturn there has led to a decline in demand for temporary staff. Centric expects business in Norway to pick up on the back of rising oil prices and the international expansion of Centric’s IT outsourcing activities: where staffing services are provided mainly on short-term contracts, IT outsourcing is generally based on long-term contracts, which brings more recurrent business.
In transforming the Norwegian operation from a staffing services provider into a full-scope IT outsourcing provider, Centric will be able to draw on experiences with a similar transition in the Netherlands. This is already reflected in the integrated concepts the company uses to both manage service desks on-site and provide support from the service desks in Hamar (Norway) or Linköping (Sweden).
Besides presenting the results, the annual report looks back on Centric’s operations in the various industries in 2016 at length, while also looking ahead to 2017. The report furthermore contains several customer stories, such as that of Susanne Kroon, who as the Commercial Director at Spar shares why her company opted for the InPosition mobile retail solution in combination with Centric’s Omnichannel Business Platform. The IT Director of the Action retail chain, Jens Burger, explains how Centric helps Action roll out new stores, and Daphne Voulon, Functional Management Adviser at the City of Utrecht, tells us about the co-creation sessions that were organised for Centric’s e-HRM system, Motion. There are also customer stories from BNG Bank and USG People, along with details of Centric’s CSR and HR policy.